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Summary: HEBS Digital’s sister company, Serenata IntraWare, has been voted the World’s Leading Hotel CRM Technology Provider by the World Travel Awards as part of the 2017 competition. The World Travel Awards honors global leaders and innovators in the travel and hospitality industry.

New York, NY (December 28, 2017) – Serenata IntraWare, sister company to HEBS Digital and expert in CRM solutions, has been voted the World’s Leading Hotel CRM Technology Provider by the World Travel Awards for the third consecutive year. This award is voted on by industry experts and peers and recognizes Serenata as one of the foremost authorities on CRM technology in the world.

The World Travel Awards, now in its 24th year, honors the best achievements and innovations in the travel and tourism industries of the past year. HEBS Digital is excited to share in both the excitement and enthusiasm for Serenata’s industry-advancing accomplishments of the last 12 months.

Founded in 1996, Serenata empowers their impressive list of clients to enhance the guest experience before, during and after their stay. By putting valuable guest data to good use, Serenata is able to engage guests through their suite of CRM services, ultimately inspiring guest loyalty.

 “Serenata is our partner in delivering the highest quality services to our global clients, and we couldn’t be prouder of this well-deserved recognition,” said HEBS Digital President and CEO, Max Starkov. “Congratulations to the whole Serenata team on this receiving this honor, yet again.”

About Serenata IntraWare

Founded in 1996 and headquartered in Munich, Germany and San Francisco, Serenata IntraWare combines 20 years of hospitality CRM technology experience with in-depth knowledge of guest data management, marketing automation and guest recognition/loyalty program solutions (

As a strategic CRM partner to leading hotel brands, Serenata integrates its CRM solutions into the property’s existing IT infrastructure and connects CRM with PMS, CRS, ORM, RMS, website CMS, social media and other data sources. This allows hotels to develop a 360° view of their guests and engage and retain past hotel guests via marketing automations, guest marketing, and guest recognition/loyalty program solutions.

At each step before, during and after their stay the CRM suite ensures guests receive the most targeted, dynamic and relevant communication with the goal of achieving long-term customer loyalty. Serenata’s Hotel CRM Suite has been awarded with the most prestigious industry award, The World Travel Award “World’s Leading Hotel CRM Technology Provider” in 2015, 2016 and 2017. The company has acquired an impressive international client portfolio of hotel chains, leading luxury and boutique hotel companies, and independent hotels and resorts.

About the World Travel Awards

The World Travel Awards™ is voted for by travel and tourism professionals worldwide, and this accolade recognizes the commitment to excellence demonstrated in the last 12 months. Details about the WTAs can be found here.

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests.

The combination of HEBS Digital and Serenata CRM, the most comprehensive CRM Suite today, forms the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.

HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or


Contact: Mariana Mechoso Safer / (212) 752-8186

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