HEBS Digital’s “Closing the Loop on the Travel Journey” Article Featured in The Hotel Yearbook 2018 – Technology
November 15, 2017 12:18pm
Summary: HEBS Digital’s “Closing the Loop on the Travel Journey” article, which details comprehensive 360-degree past and future guest engagement, retention, and acquisition strategies, has been featured in The Hotel Yearbook 2018 – Technology.
The Hotel Yearbook has just launched The Hotel Yearbook 2018 – Technology, an e-book offering technology insights from hospitality industry thought leaders, and HEBS Digital is proud to be featured in this respected publication.
In “Closing the Loop on the Travel Journey,” Max Starkov, President & CEO, and Margaret Mastrogiacomo, Vice President, Strategy at HEBS Digital, share strategies for comprehensive 360-degree past and future guest acquisition, engagement, and retention, with a focus on Customer Relationship Management (CRM).
Starkov and Mastrogiacomo discuss how CRM is a critical component to delivering targeted, dynamic, and relevant communication, while also providing invaluable data on a hotel’s “best guest,” which in turn can be used to identify and target future guests. The result is an increase in direct bookings, lowered distribution costs, and retention of these “best guests.”
The Hotel Yearbook 2018 – Technology is the fifth Special Edition from The Hotel Yearbook, published by Wade & Co. SA. To download this year’s edition, click here.
customer relationship management,
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.
With the combination of HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.
A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.
HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.
The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or email@example.com.
Contact: Mariana Mechoso Safer
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition
Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan
Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing Background
Clairvoyix Named Top Hospitality Email Marketing, CRM Company
From Dreaming to Booking Part V: The Experiencing Phase How to Capitalize on the Experiencing Phase of the Travel Planning Journey
NextGuest Technologies and HEBS Digital Names Peter Seidenberg as its Chief Executive Officer
TravelClick Acquires Hospitality CRM Solutions Provider Digital Alchemy
From Dreaming to Booking Part IV: The Booking Phase - How to Capitalize on the Booking Phase of the Travel Planning Journey
CRM + PMS = Time to Wake up and Smell the Coffee
Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
From Dreaming to Booking Part III: The Planning Phase - How to Capitalize on the Planning Phase of the Travel Planning Journey
A Hotel Marketer's Guide to CRM
Amazon's Influence on Online Travel Agencies
Mobile-First Index Is Approaching – How Can You Prepare?
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line
From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey
Sabre Teams up With Cendyn to Enhance the SynXis Platform With Advanced CRM Capabilities
From Dreaming to Booking: How to Capitalize on the Full Travel Planning Journey to Increase Direct Bookings
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
Please login or register to post a comment.